Road Safety Designs secures Australian export contract

A Welsh company which manufactures LED warning triangles for motorists has agreed an export contract with an Australian distributor potentially worth £250,000.

Cardiff-based Road Safety Designs has secured the contract with distributor Dometic for its BriteAngle LED warning triangle following a meeting in Sydney in April as part of a recent Welsh Government trade mission.

The demand in Australia is driven by the many RV and truck drivers who journey across the remote outback, with the warning triangle making them more visible from the air.

Road Safety Designs founder and managing director Steve Wornham said: “We met Dometic’s Vice President of the Asia Pacific region on the trade visit to Sydney, and having the opportunity to meet face to face and show our products first hand most definitely made things easier. We dispatched the first £20,000 plus shipment to Australia last week, and there is the potential for this to become an annual order of £250,000.

“We’ve spent the last couple of years working with road safety experts, and now have a product which significantly improves road safety for all vehicle users, including anyone taking on the outback.”

The Welsh Government’s minister for international relations, Eluned Morgan said: “It’s great to see a Welsh company winning business in Australia as a result of a recent Welsh Government trade mission to the country. Road Safety Designs really are a shining example of superb Welsh innovation.

“The Welsh Government is committed to supporting Welsh companies to export. This is part of our efforts to growing our economy and creating new jobs for people in Wales.”

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