After lots of hard work, patience and and experience, Melissa Gaglione has opened the doors to her store Hi Viz Life Stylz where her high visibility and safety clothing business Safety4Her will be based. The grand opening took place last week on the 23rd June.
Safety4Her was launched to support women who work in trades, including Gaglione herself. Coming from a background in towing and trucking, Melissa understands the importance of being visible while at work. “Being able to have the proper attire on and being seen is very important. Safety is everything,” she said. “I want everyone to come home to their families.”
Safety4Her had already been successful trading online and at trade shows but Gaglione was keen to create a physical presence, especially as there is no such store available in Milwaukee. Despite the pandemic, many of those working in trades continued to work and some struggled to acquire PPE and safety apparel. “One thing that has never changed is the trades. They kind of make the world go round,” said Gagoline.
Hi Viz Life Stylz will provide same-day screen printing services for businesses who wish to brand their clothing and products. The business also provides products for men, children and pets through sister companies Safety4Him, Safety4Girls, Safety4Boys and Safety4MyPets.
Gaglione wants to be the one-stop-shop for visibility attire. She even plans on providing discounts for those in the trades and first responders all in her efforts to be a positive impact in the community, and for those who have to focus on safety every single day for work.
Gaglione hasn’t reached this level of success on her own, she credits her husband and children for inspiring her and encouraging her to carry on, even when she wanted to quit it all. Melissa also cites her gratitude for the knowledge and support she’s gained from Young Enterprising Society’s (YES) The Blueprint Accelerator Program. She entered into the program looking to better herself as a businesswoman and that’s just what she accomplished.
“All it takes is one interaction with Melissa to see that she is genuine, hardworking, personable, professional and an all-around go getter,” said YES Co-Founder Khalif El-Amin. “It feels amazing to see all of the hard work that we put into constantly improving The Blueprint pay off and continue to help underrepresented founders like Melissa.”
To shop online and found out more about Safety4Her, click here.
